
The creator, Angela de Joseph, who worked for years at Johnson Products and as associate beauty editor at Essence, created Naturalaxer Kit-In-A-Jar, the first multi-ethnic hair relaxer out of a growing concern over the harsh and toxic chemicals African-American women use to straighten their hair, she told Black Voices. She also is a founding editor of 'Sophisticate's Black Hair Styling and Care Guide,' and uses the products on her long, luxurious tresses. The product -- which de Joseph developed 15 years ago -- hit the online market this summer.
The Green-Wonders line is available at Natural Hair Care Oasis. It is comprised of 30 products. The straightener costs $29.99 and users can receive a $10 discount if they join a club for auto-shipping for six-week touch-ups.
"The skin absorbs hair topically via the scalp, which then enters the blood stream,'' said de Joseph, who grew up at the knee of her mother who owned a salon and beauty school in Trinidad. "The scalp is very sensitive and because of its proximity to the brain, it is important to avoid putting harsh chemicals in your hair.''

"They have a variety of natural ingredients, no sodium laureth sulfate or parabens,'' said de Joseph. "I developed the line so we could have quality hair products so we could make our hair healthier. Without the toxins and the chemicals, it allows us to alter our hair texture without breaking the bonds inside the hair or damaging the scalp. It softens and loosens the natural hair texture and allows you to still wear your hair in natural styles as well as curly, wavy or straight. You have more versatility with styling your hair."
Houston Resident Joyce Wright, who is a member of the popular 1960s and 1970s American vocal group '5th Dimension', was sold on the product as soon as she tried it six weeks ago. After growing out a perm for four years, Wright was finally ready for a change. She discovered de Joseph's Green Wonders during a conversation with her friend and decided to give it try.
"It made my hair soft and manageable,'' said Wright. "I can comb through it and not experience any breakage. When I put it in, I don't experience a burning sensation or irritation. Even the odor is pleasant. There was no strong chemical smell. I'm going to put it in my son's hair. He's got his little look going and I think this will add to it.''



Comments: (16)
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By: oasis on 10/07/2010 2:16AM
Thank you very much for such a informative blog .You offer some product of hair care.I wish it will be helpful for all.
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By: Hey on 11/19/2010 3:15PM
I really think that it is great that all of these companies are growing and coming up with great things for people who are wanting to go green. I know that is the steps taht I want ot take soon, but just haven't had the time to really research and find what is going to work best for me and my hair. www.curls.biz
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By: Jasmine on 12/06/2010 3:38PM
Women of color wake up, another cheap intercomercial targeting our wallets because they know we're desperate for that straight hair. This lady is hawking a non tested substance and won't even give all the ingredients in the product. Bet she didn't bother to consult with professionals; chemists, dermatologists, etc. Not even heard of in most salons - they're not using it, retail stores aren't selling it, for $29 sounds like a professional needs to apply this junk. This woman borrows the name green product, but she's all about the green in your purse. Don't be her test rat, since she states it's not tested on animals - who else can you test it on that can confirm the usage might cause cancer!!!! This is the same obscure junk they sold years ago that promised the same results and then you can't correct it with a regular relaxer. SCAM!!!!!
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By: DARYLE BENNETT on 1/08/2011 10:20PM
I'M A BEAUTY PROFESSIONAL WITH OVER TWO DECADES OF EXPERIENCE WITH RELAXERS AND NATURAL HAIR.I DO AREE THAT NATURAL HAIR IS A BETTER OPTION HOWEVER THE RELAXER COMPANIES HAVE BEEN DOING A TREMENDOUS JOB RESEARCHING NATURAL RELAXERS AND ADDING PRODUCTS THAT COUNTERACT THE CHEMICALS IN RELAXERS.SOME PRODUCTS SAY THEY ARE NATURAL RELAXERS BUT ARE NOTHING BUT CONDITIONING TREATMENTS.OTHERS CONTAIN CHEMICALS FAR WORSE THAN SODIUM HYDROXIDE WHICH IS FOUND IN RELAXERS.
SISTERS BEWARE AND READ THE LABLE. NOTE: ALL HAIR IF TAKEN CARE OF PROPERLY CAN BE HEALTHY HAIR.
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By: DARYLE BENNETT on 1/07/2011 11:26PM
Natural hair straightening? Is there really such a thing ?
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