
The creator, Angela de Joseph, who worked for years at Johnson Products and as associate beauty editor at Essence, created Naturalaxer Kit-In-A-Jar, the first multi-ethnic hair relaxer out of a growing concern over the harsh and toxic chemicals African-American women use to straighten their hair, she told Black Voices. She also is a founding editor of 'Sophisticate's Black Hair Styling and Care Guide,' and uses the products on her long, luxurious tresses. The product -- which de Joseph developed 15 years ago -- hit the online market this summer.
The Green-Wonders line is available at Natural Hair Care Oasis. It is comprised of 30 products. The straightener costs $29.99 and users can receive a $10 discount if they join a club for auto-shipping for six-week touch-ups.
"The skin absorbs hair topically via the scalp, which then enters the blood stream,'' said de Joseph, who grew up at the knee of her mother who owned a salon and beauty school in Trinidad. "The scalp is very sensitive and because of its proximity to the brain, it is important to avoid putting harsh chemicals in your hair.''

"They have a variety of natural ingredients, no sodium laureth sulfate or parabens,'' said de Joseph. "I developed the line so we could have quality hair products so we could make our hair healthier. Without the toxins and the chemicals, it allows us to alter our hair texture without breaking the bonds inside the hair or damaging the scalp. It softens and loosens the natural hair texture and allows you to still wear your hair in natural styles as well as curly, wavy or straight. You have more versatility with styling your hair."
Houston Resident Joyce Wright, who is a member of the popular 1960s and 1970s American vocal group '5th Dimension', was sold on the product as soon as she tried it six weeks ago. After growing out a perm for four years, Wright was finally ready for a change. She discovered de Joseph's Green Wonders during a conversation with her friend and decided to give it try.
"It made my hair soft and manageable,'' said Wright. "I can comb through it and not experience any breakage. When I put it in, I don't experience a burning sensation or irritation. Even the odor is pleasant. There was no strong chemical smell. I'm going to put it in my son's hair. He's got his little look going and I think this will add to it.''



Comments: (16)
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By: ann on 8/22/2010 9:50PM
How/where can I get this product on the open market?
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By: Yvonne on 8/22/2010 6:07AM
I will have to try some of these.
http://www.essenceofsilk.com 100% silk & satin pillowcases, hair wraps du rags & more...
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By: Veronica on 8/27/2010 2:44PM
One of my clients decided to turn her eco company into a direct sales company and is seeking founding reps. Visit my site for more information.
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By: Miss Inky on 8/27/2010 9:38PM
Great story!
If you are looking for products that are not only "green" but that are vegan certified, cruelty free approved, use fair trade and organic, bio-dynamic, super food ingredients in a base of coconut milk and not just water, check out Afro Eco Beauty products by I Love Inky https://www.iloveinky.com. We plant a tree with each product sold. Planting trees protects the environment and helps to preserve traditional livelihoods and cultures for generations. XOXO
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By: Rita on 8/31/2010 1:26PM
http://www.green-wonders.com
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By: M.woodall on 9/02/2010 2:18AM
i dont get how you can straighten your hair....and its suppose 2 be non-chemical?!?!?!?...
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By: Natureza Beleza on 9/15/2010 8:29AM
I know some black women that feel the need to straighten their hair for manageability but it is not essential. Natural and afro hair is best and easier to manage when it is properly maintained with weekly washing and moisturization. And your hair needs nutrients and tender care for hair healthy hair growth and lengthening. And a chemical treatment to make hair straight can not be healthy.
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By: courtney on 9/07/2010 6:01PM
I think naturalaxer is probably not all chemical free ingredients. I actually found another hair alternative that I posted on my blog. It's called Janelle Beauty Diva Smooth. Product is actually all natural with no chemicals. They have the ingredients list on their website as well. Here's a link to my blog to view more about it. http://blackhaircommunity.blogspot.com/
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By: Rose Mary Thomas on 9/30/2010 12:54PM
I'm 70 years old, and my hair is natural and is a soft, curly texture, gray around the edges some of the gray hairs stick out, kind of wild like; and its still not quite like I want it; What about a texturizer to tame the wild gray hair? I haven't had a relaxer on my hair in over 2 years, and want to keep it this way, but, its just not exactly like I want it.
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