
The litany of complaints about American Apparel's advertising and hiring policies are so long, someone could write a book about them.
The company is known for chic, trendy, affordable locally made clothes yes...but they're also known for being sexist, judgmental, and discriminatory based on the aesthetic attractions of its owner, Dov Charney (who, by his own standards of appearance, probably wouldn't be welcome to work in his own store).
If you want to work at American Apparel you've got to meet the criteria. You've got to have the right look. You've got to have a strong fashion sense. And if you're black, you need to have the right style of hair. Several ex-employees recently wrote into Gawker about their experiences, and one former manager said she was told this about what types of black women to hire during the American Apparel's open casting calls:
"none of the trashy kind that come in, we don't want that. we're not trying to sell our clothes to them. try to find some of these classy black girls, with nice hair, you know?"
i will remember that forever, especially the "nice hair" part. he was instructing another manager and i on who to look for during an upcoming open call, and i sat there dumbfounded, listening to him speak while the other manager made "uh huh, got it" sounds on her end of the phone. the other manager on the call with me later became a district manager, and at one point instructed me to tell two of my employees (both of whom happened to be black females) to stop straightening their hair. i refused to do this, but wondered if the mentality behind her request was related to what dov had said."
Wait, what?
A company discriminating in favor of black natural hair? Is "nice hair" the new "good hair"?? What does that even MEAN?
I'm not sure what to make of this news from American Apparel, so I'm just gonna keep doing what I do - which means not shopping at American Apparel. Which I couldn't do anyway, because they don't do plus size clothes, either. Ugh!
For lots more, check Gawker - they've been on this story ever since the company was founded, it seems!
What are your thoughts on this latest American Apparel scandal?


Comments: (26)
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By: Mila A on 6/23/2010 12:22AM
Abercrombie & Fitch and American Apparel with this garbage. If they only knew how much business there losing with this! Im appalled by it. Why should "nice hair" have anything to do with it. Im am also another person who refuses to shop at these stores
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By: jenniferstewart on 6/30/2010 11:44PM
they do the same thing down here in a.a's store's so i choose not too shop their like i want some one who isn't like me too say um maam your hair isn't acceptable for this store you have too leave you know what screw them their clothe's are tacky and small and down right ugly oh god who wea'rs that shit anyway not me i told one man once i find my clothe's all over the place sadly though it never took off in texas oh well
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By: jenniferstewart on 6/30/2010 11:45PM
it's not that i dislike them it's just well i see nothing i like in their honestly their is nothing in there i like express forever twenty one and a miriad of store's also i like the variety of marshal's and tj max so their
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