Beverly Johnson Hair Care, which is sold exclusively at Target, launched earlier this year. The line includes products such as relaxing mousse, conditioning pomade, anti-breakage serum and conditioning treatments specifically targeting the problem areas of African American hair.
Johnson took the time out to talk to Black Voices about her love affair with locks, what inspired her to develop Beverly Johnson Hair Care and her future business endeavors.
What made you want to create your hair-care line?
It's something I've wanted to do for a long time now. The hair products that are on the shelves now in the urban department are very old school; they're just not working with today's style and the way we do our hair. I just really felt that there was a big void there and that we really needed to step it up and come into the new century with the way we do our hair now. We want it to move and not have a distinct smell and, more importantly, we want better treatments. It's a fallacy that African American hair is very strong. It's actually very fragile, actually the most fragile of hair. I feel we've addressed that fragility in this product.
How did you come up with the products?
I just thought of all of the products I've used, and all the things that I know that have worked and were tried and true and everything in the black hair department. We put those together and created a really sensational product.
Can women who wear weaves and wigs still benefit from this line?
Even ladies who wear a lot of hair extensions and wigs and weaves. People don't realize we still want our hair to be healthy underneath it. My hair line is for all types of hair and for women who have a love affair with their hair. I think all women of color deserve the best for our hair.
How does your product differentiate from other hair-care products out now?
It's paraben-free, which was a challenge. We had to come across different ingredients to make up for that, and we ended up making a product that was more natural, safe and healthy and actually works. We've seen that a lot more women are leaning toward products that have fewer chemicals, and they're looking for more natural preservative systems, and that's why we went this route.
Do you want to branch out? Do you want to get into makeup?
I'm sure we're going to go into that. Right now I'm concentrating on the hair-care line. I've dabbled with hair a lot, that's kind of really been my thing. Right now I'm happy with where I am.