Welcome BV site visitors to HAIR APPARENT! You are cordially invited to sit in my chair for the first time, without a consultation fee. So to speak!!!

Let me introduce myself, I am Diane Da Costa, celebrity stylist, curly textured hair expert and author of TEXTURED TRESSES (Simon & Schuster). And my national makeover tour, Diane Da Costa's American Beauty Tour is coming to a city near you this February 2008! It's a shameless plug, but someone has to do it!

I was asked by the Black Voices Producers to join the BV blog team and share my knowledge and expertise, as a 20 year veteran in the beauty industry. I am truly honored by the invite. I was cautioned, "We want it fun, witty and informative, Diane." "But of course, yes! Absolutely," I responded. Well, all I can say is, "I'll try not to bore you, if you promise not to bore me."

Some people look to me for inspiration, beauty transformations, beauty and hair expert advice and some just -- all out hair and mental therapy! Ikkes!!!

I can only promise you this... My expertise in the beauty industry ranges from being a master colorist, master barber and master cutter, to being a curly hair expert and product specialist -- taking your styling options anywhere: long, straight; relaxed, curly, wavy, locked, unlocked, braided, weaves, hair pieces, softened, texturized looks and back again to short cuts.